Magento and Accessibility: How to Make Your Online Store Accessible

This article explains how to make your Magento online store accessible to all users, regardless of their physical or mental abilities. We will discuss why accessibility is important, the benefits of ADA and WCAG compliance, and how to implement these guidelines in your store.

Understanding WCAG and ADA

What is WCAG?

Web Content Accessibility Guidelines (WCAG) are international standards that help create websites accessible to people with various disabilities. These guidelines cover both web pages and mobile applications.

What is ADA?

The Americans with Disabilities Act (ADA) is a U.S. law that requires businesses to accommodate people with disabilities. Recent court rulings confirm that websites must also comply with these requirements.

Magento Accessibility and ADA Compliance

Magento is one of the most popular e-commerce platforms, so it’s crucial that Magento-based stores are accessible. ADA and WCAG compliance not only protect your business from potential lawsuits but also increase your potential customer base.

Key WCAG Guidelines


Alternative Texts: All images should have alternative descriptions.

Contrast: Ensure adequate contrast between text and background.


Keyboard Navigation: All website functions should be accessible using only the keyboard.

Time for Interaction: Give users enough time to interact with the content.


Text Readability: Use simple language and appropriate fonts.

Predictability: The website should behave in a predictable manner for users.


Compatibility with Assistive Technologies: The website should be accessible with various assistive technologies, such as screen readers.

Benefits of ADA Compliance

SEO Improvement

ADA compliance positively affects SEO. Search engines like Google reward accessible websites, potentially increasing your store’s visibility.

Increased Customer Reach

Approximately 15% of the global population has some form of disability. Making your website accessible means reaching a larger audience and more potential customers.

Avoiding Lawsuits

Lack of website accessibility can lead to costly lawsuits. Ensuring your Magento store meets ADA and WCAG standards helps avoid these legal issues.

How to Make Your Magento Store ADA Compliant

Alternative Texts and Captions

Add alternative texts to images and transcripts for audio and video content.

User-Friendly Forms

Ensure all forms have clear labels and error messages.

Avoiding Autoplay

Avoid automatically playing multimedia content, which can distract users.

Clear Navigation

Ensure a logical structure and keyboard-friendly navigation.

Integration Tools

Utilize tools and plugins that support accessibility.

Examples of ADA and WCAG Compliance

Header Structure

Provide a logical heading structure to assist users with assistive technologies.

Visible Focus Indicator

Ensure the focus indicator is always visible for keyboard users.

Skip to Main Content Links

Include “skip to main content” links at the top of the page to facilitate navigation.

Monitoring Accessibility

Accessibility is an ongoing process. Regularly test your website with automated and manual tools to ensure it remains accessible to all users.


Ensuring your Magento store’s accessibility according to ADA and WCAG guidelines brings numerous benefits, including improved SEO, increased customer reach, and avoidance of lawsuits. By implementing the practices described above, you can make your store more user-friendly for everyone.